Blog

Practical guides for sales managers who want coaching to become a daily habit.

Sales Manager coaching session: a coach points to a call recording on a laptop while the manager takes notes

Tutorials·

What is a Sales Manager coaching framework and how do you build one?

Use specific moments from sales calls, one observable behavior and a 90-day cycle to make coaching consistent across the Sales Managers you coach.

Tutorials·

Sales Techniques: How to Choose and Apply Them in a 90-Day Cycle

An operational guide for linking each technique to the calls, the team's inputs, and the corrections for the next 90 days.

Sales call coaching session: a manager shows a rep a highlighted call moment on a tablet during a one-to-one

Insights·

How do you build a sales call coaching program that changes rep behavior in 90 days?

Sales call coaching changes behavior when every cycle starts from one moment you can point to in a call and ends with one action the rep has practiced.

Sales manager walks a rep through a sales coaching scorecard, with call scores and a recording on a laptop

Insights·

What is a sales coaching scorecard?

Use call evidence, leading indicators and defined actions to make sales coaching consistent across a 90-day cycle.

Sales team evaluating an AI sales coaching platform as a manager points to call analysis on a wall screen

Insights·

How to Evaluate AI Sales Coaching for Your Sales Team

Evaluate AI sales coaching by checking whether it closes the gap between what you hear in calls and what the rep does next.

Sales manager reviewing a recorded sales call in a sales coaching tool and taking notes at her desk

Insights·

How to choose sales coaching tools for a 90-day coaching plan

Test each tool on your managers' real calls, from one call moment to one assigned action and a verified change in behavior, over a 90-day pilot.

Insights·

Sales Coaching Software: What It Should Actually Help Managers Do

Most sales coaching software tells managers what happened. Zell turns calls into coaching to-do lists so managers know who to coach and what to fix.

News·

Zell is Now Backed by the European Union

Zell has been awarded a grant through Brandenburg's Gründung innovativ program, co-funded by the European Union. Here's what that means for us.

Insights·

How to Use Gong for Sales Coaching: A Complete Guide

Learn how to use Gong for sales coaching with call reviews, scorecards, team insights, and a repeatable workflow that turns feedback into rep improvement.

Tutorials·

How to Build a Custom GPT for Sales Training

A step-by-step guide to building your own GPT for sales roleplay — plus the hard-earned lessons on where DIY AI coaching hits its limits.

Insights·

7 Sales Performance Metrics Every Manager Should Track

Track seven sales performance metrics, understand what each signal means, and turn the numbers into focused coaching actions for your sales team.

Insights·

AI vs Traditional Sales Coaching: What's More Effective?

Compare AI sales coaching with traditional coaching across speed, scale, context, practice, and measurement—and learn when a hybrid approach works best.