Zell | AI Sales Coaching Software

Trusted by companies like

Pack

“Zell showed me what I was missing in my calls. After practicing every morning, I went from 10 meetings to 20.”

Pack sales rep

meetings booked

10 → 20

meetings after coaching

Watch Pack story

Features

The daily coaching loop for sales teams

Zell connects every call to the next rep action and every rep action back to manager visibility.

Capture real conversations

Zell analyzes video calls, phone calls, and in-person meetings so feedback is based on what actually happened.

5-minute morning review

Every rep starts the day with a gamified review of yesterday’s calls, one focus skill, and one short drill.

Manager coaching priorities

Managers see who needs coaching first, what each rep should fix, and whether the right inputs are improving.

Coaching priorities

Know who to coach next

Instantly see who’s improving, who’s struggling, and which skills need attention across individuals and teams.

AI coaching from real calls

Turn call gaps into daily practice

Zell turns missed moments from real calls into a focused coaching plan: the snippet to review, the skill to practice, and the next drill to run.

Features

The full improvement loop in one place

Zell turns analysis into a daily habit: reps practice before the next call, and managers know where coaching time matters most.

Capture real conversations

Zell analyzes calls across meeting formats and turns real behavior into evidence managers can trust.

Coach in languages you don’t speak

Zell auto-translates transcripts and feedback into the manager’s language, so managers can review calls without copying text into translators.

Show managers who to coach next

Managers see the reps, skills, and calls that need attention instead of manually reviewing every recording.

Turn feedback into practice

Zell turns each rep’s real call gaps into short drills, so every morning review trains what they need before the next conversation.

Track whether inputs improve

Teams can see whether daily coaching changes the inputs they agreed to improve in the 90-day plan.

Testimonials

What changes when coaching becomes daily

Zell helps reps improve from their own calls while managers scale coaching without reviewing every conversation manually.

"Zell dramatically improved how we onboard and train SDRs and AEs. Reps use it daily to practice calls, and managers can scale coaching without extra effort. The platform has massive potential, and the team behind it is exceptionally responsive"

Anthony Ward

Director of Growth-Marketing

"Zell’s simulated interviews are an added value compared to the traditional recruitment and selection process; they allow us to further validate candidates’ suitability against the client’s specific requirements and characteristics, thereby reducing the risk of turnover and increasing our clients’ level of satisfaction."

Marina Longobardi

Consultant, Certform

"For us, fast SDR onboarding is critical. We’re constantly starting new projects, and Zell lets new reps get productive in days instead of weeks"

Julius Dany

CEO, Revenue Excellence Partnes

"We use Zell to improve our cold calling methods in the business development team. It is useful to clarify the architecture of the call and its founding elements, from the PBO to the Scheduling Meeting. Practice makes perfection, and with Zell we don’t have to put any real contact at risk. We even did a Zell tournament (same structure as with Italian football) and was super fun!"

Jacobo Ferro

Head of Sales, Omnisyst

"Zell helped us reduce time to first sale from 180 to 105 days. We also use it during hiring to assess how candidates actually sell, not just how they interview."