Customers / TeamSystem

How TeamSystem made a new commercial offer the standard in just two months

TeamSystem scaled coaching across a distributed team of 35+ reps, replacing unscalable 1:1 training with a repeatable coaching workflow.

2 → 8

performance score

€80K

ARR, up from €9K

4×

confident sellers, 1 → 4

“In a very short time—just a couple of months—we made that new type of commercial offer the standard.”

Tommaso Mari, TeamSystem

2 → 8

performance score

€9K → €80K

ARR

Before Zell

1:1 coaching could not scale across 35+ reps

TeamSystem needed to scale coaching across a distributed team of 35+ reps. Managers could not deliver enough 1:1 training to every seller, so the team needed a consistent way to build confidence and reinforce new commercial behaviors.

• Managers could not coach every rep 1:1 at the required frequency.
• Distributed reps needed consistent practice and feedback.
• New commercial behaviors had to become repeatable across the team.

The Zell change

A repeatable coaching workflow scaled across the team

TeamSystem started with a tightly scoped pilot, then used Zell to simulate realistic customer conversations. New hires practiced before live calls, while experienced reps trained the specific behavior needed to sell the recurring offer with confidence.

Recurring-offer coaching simulation

Prospect says

Why should I subscribe instead of buying the hardware once?

Practice focus

Explain the recurring value, handle the objection, and secure the next step.

Zell scores the call and gives the rep a focused next drill.

Outcome

From pilot to standard in a matter of months

As participation grew, coaching consistency started to scale across the team. TeamSystem grew ARR from €9K to €80K, expanded confident sellers from one to four, and lifted performance scores from 2 to 8. Measurement note: TeamSystem reported these figures during the pilot and rollout of this commercial program. They describe this specific deployment and should not be interpreted as a controlled estimate of Zell’s standalone effect.

• Coaching scaled across a distributed team of 35+ reps.
• ARR grew from €9K to €80K.
• Confident sellers expanded 4×, from one to four.
• Performance scores improved from 2 to 8.

TeamSystem

TeamSystem is a digital business platform with 2.5M+ customers, providing cloud solutions and data-driven workflows for SMEs across Europe.

Industry

SaaS

Team size

100+

Location

Italy

Web

teamsystem.com

Result

€80K ARR

Customers

2.5M+

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Turn a new sales motion into repeatable behavior.

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