Customers / Pack

How Diego doubled his meetings in two weeks with Zell

Diego used Zell’s daily review and call-by-call feedback to turn real sales conversations into specific practice. In two weeks, he booked 20+ meetings and doubled what he had done in May and April.

20+

meetings booked in two weeks

vs. May and April

5 min

daily review plus call feedback

I was able to double, maybe triple my bookings because I followed the tips Zell gave me.

Diego, BDR at Pack

vs. May and April

20+

meetings in two weeks

Before Zell

Good calls were not becoming repeatable habits

Diego was already booking meetings, but the behavior was inconsistent. He wanted more confidence in his opener, clearer answers to recurring objections, and a simpler way to turn feedback into what to practice next.

- Generic openers made some calls harder than they needed to be. - Sensitive objections like the phone-number question created friction. - Timing objections often ended without a concrete revisit window.

The Zell change

Daily review first, then call-by-call feedback

Diego started with the daily review focused on rejections and objection handling, then reviewed individual calls for the full context. Zell turned those calls into practical suggestions he could apply immediately in the next conversation.

Today’s 5-Min Review

Prospect said

Where did you get my phone number?

You said

It came from the CRM. Then move back to why the call is relevant.

Today’s drill: when timing is not right, secure a concrete revisit window.

Outcome

20+ meetings in two weeks, and a clearer coaching path

The result was not only more meetings. Diego changed how he handled common objections, became more confident in the opener, and gave the team a clear next coaching focus: make booked next steps more specific so future meetings are firmer.

- More confident openers and less generic talk tracks. - Cleaner answers to data-source objections. - More concrete revisit windows when timing was not right. - Next sprint: next-step specificity and meeting quality.

Pack

Pack is a people development platform using AI to help teams map skills, spot gaps, and build personalized development plans. The Zell case focused on Pack’s BDR coaching workflow.

Use case

BDR coaching

Workflow

Daily review + calls

Team

BDR / enablement

Web

the-pack.ai

Result

20+ meetings in 2 weeks

Platform

People development

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