Zell is Now Backed by the European Union

We're excited to share that Zell has been awarded a grant through Brandenburg's "Gründung innovativ" program, co-funded by the European Regional Development Fund (EFRE). This funding supports innovative startups in their early growth phase, and we're proud to be among the companies selected.

What This Means for Us

The grant covers up to 60% of eligible costs across key areas like team expansion, technical development, and external consulting. For us, this is a strong signal of institutional confidence in what we're building: an AI-powered platform that automates the operational side of sales management, from call analysis and performance scoring to personalised coaching plans.

Combined with our recent €500K funding round, this puts us in a solid position to accelerate product development and expand our footprint across European markets.

What We're Using It For

The funding is earmarked for growing our team (both on the tech and go-to-market side), advancing our AI engine, and building out the infrastructure needed to serve enterprise clients at scale. In short, it helps us do more of what we're already doing, just faster.

A Quick Note on Brandenburg

This grant reflects Brandenburg's commitment to supporting innovative tech companies through EU-backed programs. We're grateful for the support from the ILB (Investitionsbank des Landes Brandenburg) and the broader ecosystem that made this possible.

This project is co-funded by the European Union through the European Regional Development Fund (EFRE) as part of the "Gründung innovativ" program of the State of Brandenburg.