Onboarding

Onboard your reps. Get your time back.

Give reps market-specific courses and AI roleplays they can work through in their own time. Save managers the time spent repeating training and running every roleplay.

See onboarding in action

Illustrative UK onboarding course with a local certification module and AI roleplay practice

Trusted by companies like

Ready for their first call. On their own schedule.

Build the right course for each market. Reps learn the material, practise with AI buyers, and apply feedback as they go.

A course for every market

Tailor each course to the products, processes, and local requirements your reps need—such as a UK-specific certification module.

Practice that fits their day

Reps can practise with AI buyers before their first real calls. Managers get time back, and reps can train whenever they are ready.

Learn. Practise. Try again.

Feedback after each practice call gives reps a clear next step. They can apply it in another roleplay and keep learning independently.

Testimonials

What changes when coaching becomes daily

Zell helps reps improve from their own calls while managers scale coaching without reviewing every conversation manually.

"Zell dramatically improved how we onboard and train SDRs and AEs. Reps use it daily to practice calls, and managers can scale coaching without extra effort. The platform has massive potential, and the team behind it is exceptionally responsive"

Anthony Ward

Director of Growth-Marketing

"Zell’s simulated interviews are an added value compared to the traditional recruitment and selection process; they allow us to further validate candidates’ suitability against the client’s specific requirements and characteristics, thereby reducing the risk of turnover and increasing our clients’ level of satisfaction."

Marina Longobardi

Consultant, Certform

"For us, fast SDR onboarding is critical. We’re constantly starting new projects, and Zell lets new reps get productive in days instead of weeks"

Julius Dany

CEO, Revenue Excellence Partnes

"We use Zell to improve our cold calling methods in the business development team. It is useful to clarify the architecture of the call and its founding elements, from the PBO to the Scheduling Meeting. Practice makes perfection, and with Zell we don’t have to put any real contact at risk. We even did a Zell tournament (same structure as with Italian football) and was super fun!"

Jacobo Ferro

Head of Sales, Omnisyst

"Zell helped us reduce time to first sale from 180 to 105 days. We also use it during hiring to assess how candidates actually sell, not just how they interview."

Pietro Picogna

CEO, Pack

Anthony Ward

Director of Growth-Marketing

Marina Longobardi

Consultant, Certform

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